The Chinese legislature recently passed comprehensive reforms to the country’s trademark laws. The changes should make it easier for U.S. businesses to protect their brands.

The amendments reflect comments from lawmakers, experts and representatives of businesses and trademark agencies from China and abroad, according to Wang Qing, an official with the Legal Affairs Commission of the National People’s Congress Standing Committee. Chinese lawmakers have been considering trademark reforms for more than two years.

Below are some of the most significant changes:

  • The potential financial penalties for trademark infringement will increase to 3 million yuan (about 500,000 U.S. dollars), which is six times the previous limit.
  • Owners of “renowned” trademarks will be able to prohibit others from registering their trademarks or using similar ones, even if brand names are not yet registered.
  • Principles of good faith will apply during both the registration and use of trademarks
  • Trademark agencies cannot accept entrustment if they know or should know that their clients are conducting malicious registration or committing trademark infringement.
  • The most serious infringers could face credit score penalties and suspension of their business licenses.

The new laws are slated to take effect on May 1, 2014.

Sources: IBN Live and Global Times

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If you, or someone you know, need any help with Intellectual Property issues, from filing a patent, trademark or copyright, or just need advice regarding how best to protect your inventions, ideas or your brand, please contact me for a free 30 minute consultation at nvantreeck@usip.com or call TOLL FREE at 1-855-UR IDEAS (1-855-874-3327) and ask for Norman.

– Ex astris, scientia –

I am and avid amateur astronomer and intellectual property attorney in Pasadena, California and I am a Rising Star as rated by Super Lawyers Magazine.  As a former Chief Petty Officer in the U.S. Navy, I am a proud member of the Armed Service Committee of the Los Angeles County Bar Association working to aid all active duty and veterans in our communities. Connect with me on Google +

Norman

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